Do Internet Leads Actually Work?

Here’s the reality: internet leads work for insurance agents, but they’re not magic. What gets results is the combination of a great lead partner who sends you leads worth working and a follow-up process you stick to. One without the other falls short. Here’s what each half looks like.

Why The First Call Rarely Closes

Internet leads aren’t referrals or inbound calls. The person who filled out a quote form is often at work, busy or comparing a few options, and they may not recognize your number. Your first attempt often goes to voicemail. That doesn’t mean the lead was bad. It means the lead needs more than one try.

What Agents Who Do Well Tend To Do Differently

• They move fast. The sooner you reach a lead after the request, the better your chance of catching them while they’re still looking. One agent we work with aims for contact the same minute a lead comes in.
• They keep showing up. That same agent uses phone, text and email across the first 72 hours, and attempts contact on 7 separate days over 45 days.
• They plan for the “not yet.” A lead who doesn’t buy today may be ready at renewal. The agents who keep a note and follow up near the expiration date win business others walked away from.

Measure What Matters

Cost per lead is easy to see, but it only tells part of the story. A cheap lead you can’t reach, or one that never turns into a policy, costs more than it saves. Track how many leads you reach, how many you quote, how many you close and what each new household costs you. Those numbers show whether your leads and your process are working.

Where ZipQuote Fits In

That’s the process half. The other half is the lead itself, and that’s where we come in. ZipQuote is built around a simple idea: agents do better with internet leads when the leads are worth working and the tools fit how they work. Here’s what that looks like:

• Leads worth working. We screen and validate the leads we generate ourselves, and we don’t use incentivized leads. Quality controls help keep duplicates out.
• Volume that keeps up. Our predictive lead generation adjusts to changing demand across the country, so your flow follows the market.
• Control over your flow. Set your delivery schedule and daily lead limit, adjust your territory and pause when you need a break.
• Easy returns. Monitor your leads and return the ones that don’t fit with a click, right in the platform.
• Help from people who know internet leads. Our team shares best practices on how to handle them, including the follow-up habits covered in this post.

Our goal is simple: the right leads at the right price. When you pair a lead worth working with a follow-up process you stick to, the results can add up.

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